RESPONSIBLE MARKETING: HOW TO CREATE AN AUTHENTIC & INCLUSIVE MARKETING STRATEGY

Responsible

UNLEASH YOUR

MAGIC

Responsible Marketing reshapes the way we think about social impact and business goals. Lola invites brands to move beyond performative gestures and embrace authentic cause marketing that drives real change — while also driving revenue. It’s a guide to proving that doing good and doing business can go hand in hand, creating a win-win for both purpose and profit.

Responsible Marketing:
Doing Well by Doing Good

A sharp, witty and useful guide to turn your values into a valuable asset. 

Greg Hahn, CCO & Co-Founder of Mischief

Get your copy of Responsible Marketing

Praise for Responsible Marketing

  • “Lola Bakare has written a ridiculously readable book about marketing that will make you laugh, cheer, and think. Responsible Marketing shows you how to build a better, more conscious business—starting with the topline—on the way to creating a more righteous world.”

    Anne Morriss, bestselling author and host of the hit podcast Fixable

  • “For marketing executives who want to move fast and fix things, Responsible Marketing is a tool you absolutely need. Equal parts passionate and pragmatic, Lola will leave you inspired with a new vision of what it looks like to drive tangible growth with a more conscious approach to free-market capitalism that is defensible for the one reason that always matters—it actually works.”

    Frances Frei, Professor of Technology and Operations Management, Harvard

    Business School

  • “Understanding and guiding a brand’s social impact has never been more important and never been more misunderstood. Lola Bakare breaks it all down in the most Lola way. She shows how inclusive, authentic marketing can boost not just your brand and bottom line. This isn’t about being ‘‘woke’—it’s about being awoken to the real possibilities when business goals and social good align.”

    Greg Hahn, Co-Founder, Mischief

  • “Consumption is undeniably a ‘cultural act’ in the modern era. But many brands exist outside of the culture where trust is built, where our identities are shaped. Thus, marketing is removed from high-intent consumer behaviors. Lola Bakare’s book offers a reminder and a refreshing take on the Marketing playbook that returns to the era when we actively looked the consumer in the eye.”

    Albert Thompson, Managing Director, Digital Innovation

  • “For everyone who believes that marketing and brand building play an essential role in shaping culture, this book is a must-read. It provides a clear roadmap for the types of stories we need to be telling in order to make positive and lasting contributions for clients, careers, consumers and the world at large. I have always believed that marketing can be a force for good; Bakare shows us how.”

    Emily Heyward, Co-Founder and Chief Brand Officer, Red Antler

  1. Why social good and commercial impact don’t have to be at odds

  2. How to move beyond performative marketing to create meaningful change

  3. Why cause marketing isn’t philanthropy — it’s about being effective

  4. How doing good can drive more profit (and why that’s a good thing)

  5. Practical ways to align your brand’s values with business success

  6. How to build trust with your audience through authentic, purpose-driven campaigns

What You’ll Learn with This Book:

Meet the Author

Lola Bakare is an Anthem award-winning inclusive marketing strategist, creator of Maximize The Movement™, and founder of be/co, a boutique marketing consultancy. She is a 2022 LinkedIn Top Voice in Marketing & Advertising and a regular at industry events including Cannes Lions International Festival of Creativity. A Techstars Marketing Mentor and "Voices" columnist for Adweek, Bakare is regularly featured in LinkedIn News, Campaign, Marketing Brew, Digiday, Harvard Business Review and Business Insider. Her previous employers include PepsiCo, Diageo, Dell and The Daily Dot. She is based in Philadelphia, Pennsylvania.

Get your copy of Responsible Marketing

A sharp, witty and useful guide to turn your values into a valuable asset. 

Greg Hahn, CCO & Co-Founder of Mischief

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