be emboldened

Marketers specialize in making the most of movements.

We study our consumers. We listen to our customers. We look out for the cues that signal something new emerging. 

When those cues are subtle, we become the activists. We spark belief and help our colleagues see things in new light. When those cues are deafening, things get a little tougher. With alignment something must be done, it's on us to figure out what, how, and why. 

This is your moment to be emboldened.

The global movement demanding that companies take action to elevate diversity, equity, and inclusion starts with HR & CSR, but it doesn't have to end there. 

You have the power to make an impact across multiple dimensions, for all of your stakeholders: the brand you steward, the team you lead, the consumers you delight, the customers you serve, the communities we all call home, and the continued trajectory of your own career. With be/co, I'll be here to help you make the most of it. 

stop. start. continue.

Start small. As a leader you have a voice. Follow Encantos founder Steven Pereira for inspiration. His posts featuring diverse business leaders have become favorites I look forward to. In recognizing others, he creates awareness for his amazing new ed-tech platform.

Stop overthinking it. The best strategies are born from your brand’s mission. Citibank’s recent Action for Racial Equity campaign is the perfect example! By making banking more accessible, they stand up and stand out while winning new customers.

Continue to trust your judgment. Being a marketing leader today may feel more complex than ever, but you’re in the drivers seat for a reason. Don’t be a passenger.

Watch my IMPACT20 talk and get inspired to maximize the movement.

you don’t have to go it alone!

here’s how be/co can help