brands making max moves
Citi
In conjunction with Mastercard, Citi’s recent True Name campaign empowers and recognizes transgender and non-binary customers by allowing them to display their chosen name on eligible credit cards.
Peloton
For the first time without actors, Peloton released the We All Have Our Reasons campaign, which highlights real riders from all walks of life. The brand’s use of authentic stories paves the way for growth.
Bumble
Bumble’s UK based campaign, #MyLoveisBlackLove, amplifies the representation of people of color in relationships while shining a spotlight on positive, diverse depictions of love.
Ben & Jerry’s
The Ben and Jerry's ice cream flavor, Justice Remix'd was launched in support of criminal justice reform. Taking a stance to affect real change means going beyond the campaign, and recognizing opportunities down to the product level.
LIFEWTR
In the ongoing movement for social justice, LIFEWTR launched Black Art Rising, bringing exposure to historically underrepresented artists of color. Also, by establishing the Black Creators Fund, they ensured availability of art supplies for creators.
Banana Republic
To scale opportunities and maximize exposure for designers of color, Banana Republic took a stance and partnered with Harlem Fashion Row to create the Banana Republic x HFR campaign.
Oreo
In celebration of LGBTQ+ Pride Month, Oreo created a limited edition cookie featuring rainbow colored creme. The cookies, which aren’t sold in stores, promote allyship and highlight the importance of supportive families under their Proud Parent program.
Foot Locker
By partnering with Rock The Vote, Footlocker leveraged their retail locations to develop voting resource centers (Footaction Stores) and empower Gen Z voters. The move not only drives foot traffic but encourages registration among consumers.
Forbes
For(bes) The Culture is a community for people of color, providing access to exclusive events along with mentoring and networking opportunities. Their mission inspires collaboration and change by promoting equitable pathways for success.
Complex Collective
In their recent report, Untapped Potential: How to Mobilize Undecided and Disenfranchised Voters, Complex Collective shares insights on how untapped voters can better understand their impact on the 2020 election and beyond - leading with what issues they care about most.
Snapchat
To foster civic engagement among Gen Z voters, Snapchat partnered with TurboVote to launch a voter registration campaign through their app. Through their unique online community and use of native tools, they helped register over 1 million new young people.
Ulta
Ulta’s commitment to making a positive impact is reflected in their collection of brands. Their Conscious Beauty initiative highlights diverse companies and sustainable products - empowering customers through transparency and choice.
To kickstart their Season of Giving campaign, Facebook launched Drives, a new community help feature that makes it easier to collect food, clothes and other necessities for people in need. The company will also match up to $7 million in eligible donations to US nonprofits made on the platform.
Budweiser
In partnership with UNSF, Budweiser’s Brewing Change campaign introduced scholarship and internship programs to encourage diversity in the brewing industry. Both were named in honor of Natalie Johnson, the company’s first black female brewmaster in the Anheuser-Busch St. Louis brewery.
Sainsbury’s
The UK-based supermarket chain Sainsbury’s debuted three holiday ads ‘representing the modern Britain’. After receiving backlash for depicting a black family in one of the ads, grocery brands across the globe stepped in for a powerful stance against racism.
IBM
By featuring technology that helps visually impaired users better navigate locations and surroundings through context in a recent TV spot, IBM Watson shines a light on their commitment to inclusivity to bolster their brand equity - the perfect example of what it looks like to take a stand and make it count toward the bottom-line.
Mattel
As a champion for racial justice and gender equality, the Barbie brand and Youtube Vlogs are part of a larger commitment to girl’s empowerment. The goal: help girls become allies and understand the importance of learning about black history.
Major League Baseball
The MLB announced the reclassification of the Negro Leagues as major league. Players such as Willie Mays, Monte Irvin, and Josh Gibson are among 3,400 members whose statistics will now be officially counted within the major historical record.
Giant Foods
The regional grocery chain Giant Foods attached labels to products that are women, Black, Asian-Indian, Hispanic, LGBT, Asian-Pacific or veteran-owned. The updated shelf labels not only bring attention to their diverse group of suppliers, but allow customers to support products they value.
Glassdoor
To further improve corporate inclusivity measures, Glassdoor introduced new features allowing women and people of color to rank companies on diversity initiatives. While this provides a meaningful social impact, it will also inevitably drive business growth.
Degree
Designed for people with disabilities, Degree Inclusive is the first deodorant for those with upper-body mobility challenges or visual impairments. The adaptive product was developed in partnership with an inclusive team of experts and a diverse disability community.