what’s be/co?
Marketers create, communicate, and deliver value.
While this happens almost magically at the top of your game, ascending as a leader means larger teams, more complexity, and tougher roadblocks.
To keep moving forward (and still have a life) you need a partner in your success.
With be/co, I’m here to unleash your magic and ignite new momentum.
when the darkness comes
Creative problem solving becomes daily firefighting.
Decision-making becomes decision-delaying.
You stop finding solutions and start seeking approval.
Your team of superstars now just seems super needy.
The self-doubt cycles spiral, and you feel powerless.
when the magic works
You focus on addressing unmet customer needs and wants.
Your team thrives - without the constant hovering.
You become known for aligning stakeholders with ease.
Exciting opportunities constantly come your way.
Your career trajectory = continuous ascension!
you have a choice of growth or obsolescence.
I created be/co to serve ambitious marketers
who are ready to evolve.
why lola?
In 2014, I got my dream job as a marketing director at The Daily Dot (think Buzzfeed for intellectuals). While on paper I was successful in driving huge business results, my approach to leadership held me back in ways the right partner in success could have helped me avoid.
From this experience and various roles on the frontlines of marketing leadership at PepsiCo, New World Pasta, Diageo, and Dell, (for world class brands including Gatorade, Ronzoni, and Smirnoff), I’ve developed deep client side expertise and honed in on the superpower that empowers me to empower you:
I’ve always been the person my leaders approach when they need someone to help them figure out the “how”.
In the five years since I was called to serve as a consultant in marketing excellence, I’ve transformed the success of marketing and executive teams in commercial real estate, healthcare, tech startups, fine arts organizations, and beyond. With academic experience including a BA in English Literature from the University of Pennsylvania and an MBA focused in Marketing & Entrepreneurship from the New York University Stern School of Business, you can trust my perspectives are informed by both practical and academic training. Explore some of my recent news and press features.
Outside of work, I nurture my obsession with news, pop culture, and literature with endless streaming of various podcasts and audiobooks via NprOne and Audible.
I’m also humbled to serve on the advisory board of Monument Lab and as a marketing advisor to Swivel Beauty.
be/co credo
if we’ll work well together, you believe these things.
marketing,
not ego
together
we’re better
learning
is liberty
marketers =
numbers people
humility
is the catalyst
fun informs work &
work should
be fun
